When BBO Creative approached us with a fresh new campaign for Dr. Oetker’s latest product launch - Suprema, a premium Neapolitan-style frozen pizza, we knew we were in for something special. Together we envisioned a social media-first campaign that would bring a bold and playful twist to the premium category, with two all around icons: Jorma Uotinen & Sami Sykkö.

From the very first creative session with BBO, we dove deep into what makes Suprema different, an artisan-style frozen pizza that celebrates indulgence and sophistication. Our job was to translate that essence into content that would stop the scroll, entertain, and spark curiosity.

Production & Concept

We produced a series of social media videos in a tailored studio environment, complete with custom-built scenery and elegant art direction. The atmosphere was bold, slightly extravagant, and entirely in tune with the personalities of Jorma & Sami. Both talents brought their unique flair to the camera, making this one of the most entertaining and joy-filled shoots we’ve had the pleasure of executing.

In addition to the hero content, we captured Suprema’s PR event at Riviera Helsinki, arranged by Bucket & BBO, and also documented the pop-up moment at Kamppi Shopping Centre.